We recently made the switch from our much-loved Kin Kin, drawn initially by the larger, more economical bulk size of the Koala Eco bottle. Both my husband and I have sensitive skins that have been a priority when choosing a product that won't cause flare-ups and itchiness. We also have hard water that presents problems with many commercial products on the market today. Since our primary choice has always been for natural ingredients, we made the switch years ago to Kin Kin, before landing on this product. The smell is not as subtle as the Kin Kin's, but it's pleasant with clean and green undertones, which we like. It does a wonderful job of removing soiled (from gardening) clothing, as well as more delicate fabrics like natural linen - and it's kind on our washing machine and the environment! Always a big plus. If I had one wish, it would be for a woolen wash version from Koala Eco, as we would prefer this option for our natural bed linen. I have no doubt that Koala Eco's Laundry is great both jobs, but for now we will continue to use the Kin Kin Woolen Wash on our linen, and Koala Eco's for everything else. Highly recommend.