Ecologi workforce plan
Our Ecologi subscription funds tree planting and climate projects each month on behalf of the Hello Charlie team.
View our impactSustainability at Hello Charlie
Small choices, made consistently.
Sustainability has always been part of how we choose products and run Hello Charlie. For us, it is less about one big statement and more about the decisions we make every day—what we stock, how we pack orders, which services we use and what we can reuse instead of throwing away.
What we currently do
- Fund climate projects and tree planting through Ecologi.
- Fund one tree for every online order.
- Use Shippit carbon-neutral delivery where eligible partner rates apply.
- Reuse suitable boxes and packing materials whenever we can.
Choose carefully
look beyond the front of the package and ask whether a product is genuinely useful
Reuse where we can
a good box does not need to be new to protect an order properly
Keep it practical
the best changes are usually the ones a small business can keep doing every day
How we approach it
Most of the work happens behind the scenes.
As an online store, we use electricity, receive stock, pack parcels and send deliveries around Australia. The practical question for us is how to do those things more thoughtfully.
That may mean choosing a supplier with clearer environmental information, keeping a strong carton for another order, using less unnecessary packaging or supporting climate projects alongside our day-to-day operations.
We also review the products themselves. A product needs to make sense in real family life—not only sound sustainable in a marketing description.
Climate action
Projects and services we currently support.
One tree for every online order
Each time an order is placed through the Hello Charlie website, we fund one tree through Ecologi.
Visit our Ecologi profileShippit carbon-neutral delivery
Deliveries booked through eligible Shippit partner rates are included in Shippit's carbon-neutral delivery programme.
Learn more from ShippitEnergy and communications
The services we use in the business.
We have removed older references to our previous electric vehicle, former owner and B Corp plans. These are the suppliers that are relevant to the business now.
ENGIE electricity
Our electricity is supplied by ENGIE, which develops renewable-energy projects in Australia and offers accredited GreenPower products.
felix mobile
We use felix mobile, which is certified carbon neutral, matches its operations with 100% renewable electricity and funds one tree for every month a customer remains with the service.
Packaging
Your parcel may arrive in a reused box.
We keep clean, strong boxes and packing materials from suppliers and everyday business use so they can be used again.
A reused box may have old printing, labels or marks on the outside. What matters to us is that it is clean, secure and able to protect the products inside.
1
Reuse suitable cartons
Supplier boxes and other strong cartons are kept for future customer orders.
2
Reuse clean packing materials
Paper and protective materials are used again where they remain clean and suitable.
3
Choose better new options
When new packaging is needed, we look for certified, recyclable, compostable or recycled-content options that suit the order.
4
Read our packaging policy
Protect the products properly
We still use enough packaging to reduce damage and avoid unnecessary replacements.
Around the warehouse
Simple habits we have kept.
Recycled paper
We use recycled printer paper, print only when needed and use both sides where practical.
Who Gives A Crap
We continue to use Who Gives A Crap toilet paper in the warehouse.
Keep using what works
Equipment and general supplies stay in use while they are still functional, rather than being replaced simply because something newer is available.
Product selection
What we stock matters most.
The largest part of our sustainability approach is deciding which products belong in the store in the first place.
We look at ingredients, materials, durability, certifications, packaging, transparency and whether the product is practical enough for families to keep using.
- Ingredients, materials and how the product is made.
- Whether the brand gives clear information behind its claims.
- Durability, reusability, refill options and expected product life.
- Useful certifications and supporting evidence.
- Price, performance and whether the product works in everyday family life.
More about how we work
Explore our impact, product and packaging information.
For more information about the areas covered on this page, visit the guides and policies below.
Our Impact
Our Ecologi totals and the projects supported through Hello Charlie.
How We Choose Products
What we consider before adding a product to the Hello Charlie range.
Ingredients Standards
How we review ingredients and complete product formulas.
Plastics Policy
How we think about unnecessary plastic, useful materials and practical alternatives.
Packaging Policy
More detail about reused boxes, recycled content and packaging choices.
Blogs and Cheat Sheets
Product comparisons and practical information for families.
Better choices become useful when they are part of the everyday routine.
We will keep reviewing how we work, updating the things that change and focusing on improvements that make sense for a small Australian business.