
Best Kids Toothpaste Australia 2026 | Hello Charlie Cheat Sheet
, by Hello Charlie Blogs, 34 min reading time

, by Hello Charlie Blogs, 34 min reading time
Last updated and formula checked: 11 July 2026
We first created this Baby & Kids Toothpaste Cheat Sheet many years ago to help parents look beyond the colourful packaging and compare what was actually inside children's toothpaste. This updated edition keeps every product from our original review, checks current formulas and availability where possible, adds important newer options, and takes a more balanced look at fluoride, ingredients and real-world cavity protection.
Choosing a toothpaste for babies and kids can be surprisingly confusing.
Should it contain fluoride? Is fluoride-free better? What about SLS, PEGs, artificial colours, flavours, essential oils, xylitol or hydroxyapatite? And does a toothpaste labelled natural automatically make it the best choice?
Our answer is simple: there is no single ingredient that tells you everything you need to know about a toothpaste.
For this updated Hello Charlie Cheat Sheet, we look at the whole formula, ingredient transparency, fluoride content, age suitability, unnecessary colours and additives, potential sensitivity considerations, current Australian oral-health guidance and whether the current formula can actually be verified.
Most importantly, we no longer treat fluoride-free as automatically better, or assume that a conventional toothpaste is automatically a poor choice. Tooth decay is a real health issue, and toothpaste needs to be evaluated as an oral-care product, not simply as another cosmetic.
| Our Pick | Product | Rating | Why It Stands Out |
|---|---|---|---|
| Best overall current formula | Red Seal Kids Fluoride Berry Bubblicious | ★★★★★ | Fluoride protection, NATRUE certification, SLS-free and no synthetic colours, artificial flavours or synthetic preservatives. |
| Best fluoride-free option currently at Hello Charlie | Jack N' Jill Flavour Free | ★★★★☆ | Simple xylitol-based formula, SLS-free, Australian made and particularly useful for children who dislike strong flavours. |
| Best for children 6+ | Curaprox Kids Watermelon 1450 ppm | ★★★★☆ | 1450 ppm fluoride for children aged six and over, with no SLS, triclosan or microplastics. |
| Best budget fluoride-free choice | Grants Blueberry Burst | ★★★★☆ | Australian made, certified vegan and a well-established xylitol-based formula. |
| Best mainstream compromise | Colgate 0% Artificial Anticavity Kids 4–6 Years | ★★★★☆ | 600 ppm fluoride with no artificial colours, preservatives or sweeteners, although the formula still contains SLS and PEG-12. |
| Best minimalist herbal formula | Weleda Children's Tooth Gel | ★★★★☆ | A very short, established fluoride-free formula with NATRUE certification. |
Our most important takeaway: The best toothpaste is not simply the one with the shortest ingredient list. Age, cavity risk, fluoride concentration, how well your child spits out toothpaste and whether they will actually brush consistently all matter.
This update started with the 20 baby and children's toothpastes in the original Hello Charlie Cheat Sheet. We retained every one of them, including products that appear to have been discontinued, reformulated, renamed or become difficult to source.
Where possible, we checked:
When we could not reliably verify a current product or current formula, we have said so rather than guessing.
★★★★★ — Strong Recommendation
Strongly aligns with Hello Charlie's preferred ingredient and transparency criteria.
★★★★☆ — Good Recommendation With Considerations
A good overall option, with one or more ingredients, formulation choices or transparency points worth considering.
★★★☆☆ — Suitable for Some Families
May still suit some families, but it aligns less closely with Hello Charlie's preferred ingredient framework.
Important: Our stars are an editorial recommendation system, not a toxicity scale. A three-star toothpaste is not automatically unsafe, and a five-star toothpaste will not necessarily be the right choice for every child.
For toothpaste in particular, we balance our usual ingredient-conscious approach with the product's actual job: cleaning teeth and helping prevent decay.
Our original Cheat Sheet approached fluoride much more cautiously. In this update, we want to be clearer and more balanced.
The Australian Dental Association identifies brushing for two minutes twice a day with age-appropriate fluoride toothpaste as one of the main oral-hygiene strategies for preventing dental disease.
Australian public dental guidance commonly recommends:
Children should be supervised while brushing and encouraged to spit toothpaste out rather than swallow it. Children commonly need help brushing properly until around seven or eight years of age.
Fluoride-free toothpaste remains a personal choice for many families, and there are some beautifully simple fluoride-free formulas. However, it is important to understand that xylitol, herbs, essential oils and other ingredients do not automatically provide the same evidence-based cavity protection as fluoride toothpaste.
That does not mean every child must use exactly the same toothpaste. A child's age, existing decay, enamel health, diet, water supply and individual dental history all matter.
For personalised advice, especially if your child has early decay, enamel issues or a high cavity risk, speak with your dentist or oral-health professional.
Read our earlier Hello Charlie discussion about fluoride in toothpaste.
SLS is a foaming surfactant. We do not believe its presence automatically makes a toothpaste dangerous, but some people find SLS irritating, particularly if they have a sensitive mouth or are prone to mouth ulcers.
Where two otherwise suitable formulas are available, we generally prefer the gentler SLS-free option.
This is another surfactant used to create foam and help disperse toothpaste around the mouth. It appears in products including Grants and current Aloe Dent. We treat it as a formulation consideration rather than automatically rejecting the whole product.
PEG ingredients such as PEG-6 and PEG-12 are used for functions including moisture retention and texture. The presence of a PEG does not automatically prove a finished product is contaminated or unsafe. From a Hello Charlie perspective, however, we generally prefer simpler formulas where suitable alternatives exist.
Colour does not make toothpaste clean teeth better. Particularly in children's products, we generally prefer products that do not rely on bright synthetic colourants purely for appearance.
Sweeteners can make toothpaste acceptable to children and encourage better brushing. We no longer repeat the old claim that the presence of saccharin alone makes a children's toothpaste unacceptable. However, we generally prefer simpler flavour systems and ingredients such as xylitol where appropriate.
Both conventional and natural toothpaste may use the broad terms flavour or aroma. Greater disclosure is always preferable. At the same time, a pleasant flavour can be genuinely useful when it helps a reluctant child brush twice a day.
Natural does not automatically mean irritation-free. Peppermint, spearmint, eucalyptus and other essential oils may be too strong for some younger children or sensitive mouths. Age suitability and individual tolerance matter.
Water-based toothpaste needs adequate preservation. Rather than treating every preservative as a problem, we look at the specific ingredient, concentration context, transparency and whether gentler alternatives are available.
We are cautious about making strong whitening or dental-health claims for activated-charcoal toothpaste in children. It is not our first choice for routine children's oral care when better-established options are readily available.
Xylitol is a sugar alcohol commonly used in children's toothpaste. It can be useful in oral-care formulations and does not feed cavity-causing bacteria in the same way as ordinary sugar. However, a xylitol toothpaste should not automatically be considered a direct substitute for age-appropriate fluoride where fluoride protection is recommended.
| Product | Current Status | Fluoride | Rating | Quick Verdict |
|---|---|---|---|---|
| Red Seal Kids Fluoride Berry Bubblicious | Current; major replacement for original Red Seal kids formula | Yes | ★★★★★ | Our strongest all-round current recommendation. |
| Colgate 0% Artificial Anticavity Kids 4–6 Years | Current; newer alternative to original reviewed Colgate formula | 600 ppm | ★★★★☆ | Useful mainstream compromise with some formulation considerations. |
| Curaprox Kids Watermelon 6+ | Current | 1450 ppm | ★★★★☆ | Strong fluoride protection for children six and over; SLS-free. |
| Aloe Dent Children's Strawberry Toothpaste | Current; significantly reformulated | No | ★★★★☆ | Much improved compared with the original formula we reviewed. |
| Grants Blueberry Burst Kids Toothpaste | Current | No | ★★★★☆ | Good Australian-made fluoride-free choice. |
| Jack N' Jill Flavour Free Toothpaste | Current and stocked by Hello Charlie when checked | No | ★★★★☆ | Simple and useful for children who dislike stronger flavours. |
| Jack N' Jill Banana Toothpaste | Original product retained; availability of exact flavour varies | No | ★★★★☆ | Part of the established xylitol-based Jack N' Jill range. |
| Lavera Basis Kids Tooth Gel – Strawberry & Raspberry | Current formula appears available through selected retailers; local availability limited | No | ★★★★☆ | Good fluoride-free formula with natural flavour allergens to consider. |
| Weleda Children's Tooth Gel | Current formula; out of stock at Hello Charlie when checked | No | ★★★★☆ | Very simple, established NATRUE-certified formula. |
| Macleans Milk Teeth Kids Toothpaste | Still found in current Australian retailer listings | Yes | ★★★☆☆ | Fluoride protection, but a more complex formula than we prefer. |
| Nature's Goodness Snappy Jaws Super Strawberry | Still found in Australian retailer listings | No | ★★★☆☆ | May suit some fluoride-free families; transparency could be stronger. |
| Oral-B Stages Kids Toothpaste | Current product family | Yes | ★★★☆☆ | Accessible fluoride toothpaste, but less aligned with our preferred ingredient framework. |
Current Product Status: Current
Formula Verification Status: Verified against the current official Red Seal Australia ingredient list
Formula Checked: 11 July 2026
Original PDF Position: The original Red Seal Natural Kids Toothpaste was recommended, but it was a substantially different fluoride-free herbal formula.
Current Recommendation: ★★★★★ — Strong Recommendation
Formula Change Summary: This is one of the biggest updates in the entire Cheat Sheet. The original Red Seal product we reviewed was fluoride-free and used a mint and eucalyptus-based formula. The current Berry Bubblicious product contains fluoride and has a completely different children's gel formulation.
Current Ingredients: Sorbitol, Water, Hydrated Silica, Xylitol, Glycerin, Aloe Barbadensis Leaf Juice, Sodium Monofluorophosphate, Xanthan Gum, Lauryl Glucoside, Caprylic/Capric Glycerides, Potassium Sorbate, Sodium Cocoyl Glutamate, Stevioside, Citric Acid, Aroma, Mica, Silica and Iron Oxide Red.
Fluoride: Yes.
Best For: Families looking for a more naturally positioned children's toothpaste without giving up fluoride cavity protection.
What We Like:
What To Consider: The official online ingredient list confirms sodium monofluorophosphate but does not clearly state the total fluoride concentration in ppm. Check the current packaging and follow age-appropriate dental advice.
Hello Charlie Verdict: This is the strongest update in our current review. It combines fluoride protection with the kind of ingredient transparency and formulation choices that align closely with what many Hello Charlie families are looking for.
View the current Red Seal formula
Current Product Status: Original Sparkling Mint Gel reviewed historically; newer age-specific Colgate children's formulas now available.
Formula Verification Status: Current 4–6 Years formula verified against Colgate Australia.
Formula Checked: 11 July 2026
Original PDF Position: Not recommended.
Current Recommendation for Colgate 0% Artificial Anticavity Kids 4–6 Years: ★★★★☆ — Good Recommendation With Considerations
Formula Change Summary: The original Colgate Sparkling Mint Gel in our Cheat Sheet contained SLS, PEG-12, sodium saccharin and synthetic blue and yellow colourants. Colgate's current 0% Artificial range is a meaningful improvement.
The current 4–6 Years product contains 600 ppm fluoride and has no artificial colours, preservatives or sweeteners.
Current 4–6 Years Ingredients: Sorbitol, Aqua, Hydrated Silica, Xylitol, PEG-12, Cellulose Gum, Benzyl Alcohol, Sodium Lauryl Sulfate, Aroma and Sodium Fluoride.
Fluoride: 600 ppm.
Best For: Families wanting an easy-to-find mainstream fluoride toothpaste without the synthetic colours used in some older kids' formulas.
What We Like:
What To Consider: The formula still contains SLS, PEG-12 and broadly disclosed aroma. These do not automatically make the toothpaste unsafe, but they mean it does not align as closely with Hello Charlie's preferred ingredient framework as our five-star choice.
Hello Charlie Verdict: We would not carry forward our original blanket rejection of Colgate children's toothpaste. The current 0% Artificial formula is a significant improvement and deserves to be reviewed on its current ingredients rather than its old formula.
View the current Colgate 4–6 Years formula
Current Product Status: Current
Formula Verification Status: Verified against Curaprox Australia
Formula Checked: 11 July 2026
Original PDF Position: Not included in the original Cheat Sheet.
Current Recommendation: ★★★★☆ — Good Recommendation With Considerations
Current Ingredients: Aqua, Glycerin, Hydrated Silica, Sorbitol, Xylitol, Sodium Monofluorophosphate, Xanthan Gum, Lauryl Glucoside, Aroma, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Citrate, Citric Acid, Sucralose, Sodium Hydroxide, Amyloglucosidase, Glucose Oxidase, Polylysine, Propyl Gallate, Limonene, Hydroxycitronellal and Linalool.
Fluoride: 1450 ppm.
Best For: Children aged six and over who want a fruity toothpaste but need standard-strength fluoride protection.
What We Like:
What To Consider: It is not the shortest formula in this comparison and includes aroma, cocamidopropyl betaine, sucralose, benzyl alcohol and declared fragrance allergens.
Hello Charlie Verdict: A good option for older children where 1450 ppm fluoride is appropriate, particularly for families looking for an SLS-free alternative to standard mint toothpaste.
View the current Curaprox formula
Current Product Status: Current
Formula Verification Status: Verified through a current Australian retailer ingredient listing
Formula Checked: 11 July 2026
Original PDF Position: Not recommended.
Current Recommendation: ★★★★☆ — Good Recommendation With Considerations
Major Formula Change: The original formula contained sodium hydroxymethylglycinate, a formaldehyde-releasing preservative, as well as CI 14700 colourant. Neither appears in the current ingredient list we found.
Current Ingredients: Glycerin, Sorbitol, Hydrated Silica, Aloe Barbadensis Leaf Juice, Aqua, Sodium Lauroyl Sarcosinate, Aroma (Natural Flavour), Xylitol, Escin, Cellulose Gum, Tea Tree Leaf Oil, Phenoxyethanol, Citric Acid and Capsicum Annuum Fruit Extract.
Fluoride: No.
Best For: Families looking for a fluoride-free strawberry toothpaste and who are comfortable with phenoxyethanol and sodium lauroyl sarcosinate.
What We Like: The current formula is substantially better aligned with our criteria than the historical product we originally reviewed.
What To Consider: It remains fluoride-free and contains phenoxyethanol, sodium lauroyl sarcosinate, tea tree oil and flavour. Some families may prefer a simpler formula.
Hello Charlie Verdict: This product deserves an upgraded assessment. We would no longer reject it for the same reason as the original version because the ingredient that caused our greatest concern is no longer listed.
Current Product Status: Current
Formula Verification Status: Verified against the official Grants of Australia ingredient list
Formula Checked: 11 July 2026
Original PDF Position: Recommended.
Current Recommendation: ★★★★☆ — Good Recommendation With Considerations
Formula Change Summary: The core formula remains recognisably similar to the one in our original Cheat Sheet.
Current Ingredients: Calcium Carbonate, Water, Certified Organic Aloe Barbadensis Leaf Juice, Vegetable Glycerin, Xylitol, Silica, Sodium Lauroyl Sarcosinate, Cellulose Gum, Dicalcium Phosphate Dihydrate, Natural Herbal Extract, Stevia, Magnesium Hydroxide, Potassium Chloride and Natural Blueberry Flavour.
The natural herbal extract includes mint, eucalyptus, cardamom, anise, caraway, coriander, rosemary and clary sage.
Fluoride: No.
Brand Age Guidance: 2+.
Best For: Families choosing a budget-friendly, Australian-made fluoride-free toothpaste for a child who can learn to spit toothpaste out.
What We Like:
What To Consider: It is fluoride-free and contains sodium lauroyl sarcosinate plus a fairly broad blend of essential oils and herbal extracts. Very sensitive children may prefer a milder, simpler flavour profile.
Hello Charlie Verdict: Still a good fluoride-free choice and one of the original products that has aged relatively well.
View the current Grants formula
Current Product Status: Current and stocked by Hello Charlie when checked
Formula Verification Status: Verified against the current Hello Charlie product listing
Formula Checked: 11 July 2026
Original PDF Position: Recommended.
Current Recommendation: ★★★★☆ — Good Recommendation With Considerations
Current Ingredients Listed: Xylitol, Purified Water, Coconut-Derived Glycerin, Silica, Organic Natural Flavor, Xanthan Gum, Organic Calendula Officinalis Flower Extract, Naturally Derived Potassium Sorbate and Citric Acid.
Fluoride: No.
Age: The product page lists it as suitable from six months.
Best For: Children who dislike mint or fruity toothpaste and families deliberately choosing a fluoride-free formula.
What We Like:
What To Consider: There is a transparency inconsistency worth noting. The current Hello Charlie product page lists Organic Natural Flavor in the ingredients even though this is the Flavour Free product. The original formula we reviewed did not include a flavour ingredient. We recommend checking the current tube when this detail is important to your family.
The larger consideration is that it contains no fluoride. This may be a deliberate family choice, but it does not align with routine Australian public dental recommendations for most children from around 18 months onwards.
Hello Charlie Verdict: One of our preferred fluoride-free formulations, especially for children who strongly resist conventional toothpaste flavours.
Current Product Status: Original product retained; the wider Jack N' Jill toothpaste range remains current, while exact flavour availability changes.
Formula Verification Status: Original formula retained from our historical review; current Australian Jack N' Jill formula family remains xylitol-based.
Formula Checked: 11 July 2026
Original PDF Position: Recommended.
Current Recommendation: ★★★★☆ — Good Recommendation With Considerations
Original Ingredients: Xylitol, Purified Water, Coconut-Derived Vegetable Glycerin, Silica, Certified Organic Banana Flavour, Xanthan Gum, Certified Organic Calendula Extract, Naturally Derived Potassium Sorbate and Citric Acid.
Fluoride: No.
Best For: Children who refuse mint toothpaste and prefer a sweeter fruit flavour.
What We Like: Simple base formula, no SLS, no artificial colours and a well-established Australian children's oral-care brand.
What To Consider: Fluoride-free, and the exact Banana variant was not independently verified as part of the current Hello Charlie range at the time of this update.
Hello Charlie Verdict: The core Jack N' Jill formula remains one of the better fluoride-free options, but parents should distinguish between ingredient simplicity and evidence-based fluoride cavity protection.
Current flavours stocked by Hello Charlie when we checked included Flavour Free, Bubblegum and Raspberry.
Current Product Status: Still appears in current retail listings, although Australian availability is limited.
Formula Verification Status: Current retail listings appear consistent with the original formula.
Formula Checked: 11 July 2026
Original PDF Position: Recommended and included in the original Top Five.
Current Recommendation: ★★★★☆ — Good Recommendation With Considerations
Key Ingredients: Glycerin, water, silica, xylitol, xanthan gum, strawberry fruit extract, raspberry fruit extract, sea salt, carvone, natural colour and aroma components derived from essential oils.
Fluoride: No.
Best For: Families seeking a fruit-flavoured fluoride-free toothpaste from an established natural personal-care brand.
What We Like: Relatively simple formula and good disclosure of naturally occurring aroma allergens.
What To Consider: Fluoride-free and contains fragrance components including limonene, linalool, geraniol and citronellol, which may not suit every sensitive child.
Hello Charlie Verdict: Still a solid fluoride-free choice where available, although it no longer stands out quite as dramatically as it did when the original Cheat Sheet was written because the children's toothpaste market has moved on significantly.
Current Product Status: Current formula; out of stock at Hello Charlie when checked
Formula Verification Status: Verified against the current Hello Charlie product page
Formula Checked: 11 July 2026
Original PDF Position: Recommended and included in the original Top Five.
Current Recommendation: ★★★★☆ — Good Recommendation With Considerations
Current Ingredients: Glycerin, Water, Silica, Algin, Calendula Officinalis Flower Extract, Sweet Almond Oil, Esculin, Flavour and Limonene from natural essential oils.
Fluoride: No.
Best For: Families prioritising a very short, fluoride-free ingredient list and NATRUE-certified natural formulation.
What We Like:
What To Consider: It is fluoride-free and contains natural essential-oil flavour components including limonene. Families seeking evidence-based fluoride cavity protection should choose accordingly.
Hello Charlie Verdict: Still one of the cleanest and simplest fluoride-free formulas in this review, but its fluoride-free status is an important consideration rather than something we automatically treat as an advantage.
View Weleda Children's Tooth Gel at Hello Charlie
Current Product Status: Still found in current Australian retailer listings
Formula Verification Status: Current retail listings remain broadly consistent with the historical formula
Formula Checked: 11 July 2026
Original PDF Position: Not recommended.
Current Recommendation: ★★★☆☆ — Suitable for Some Families
Historical Formula Reviewed: Glycerin, Water, Hydrated Silica, Xylitol, PEG-6, Xanthan Gum, Sodium Fluoride, Sodium Methyl Cocoyl Taurate, Disodium Phosphate, Flavour, Titanium Dioxide, Sodium Saccharin, Methylparaben, Propylparaben and colourants.
Fluoride: Yes.
Best For: Families prioritising a readily available children's fluoride toothpaste and who are comfortable with a more conventional formula.
What We Like: Contains fluoride and xylitol and is designed specifically for younger teeth.
What To Consider: PEG-6, flavour, titanium dioxide, saccharin, parabens and additional colourants make this a considerably more complex formula than our preferred options.
Hello Charlie Verdict: Our language today is more measured than in the original review. We would not call this toothpaste dangerous, but it remains less aligned with Hello Charlie's preference for simpler formulas and fewer unnecessary additives.
Current Product Status: Still found in Australian retailer listings
Formula Verification Status: Current retailer formulas appear consistent with the original review
Formula Checked: 11 July 2026
Original PDF Position: Mixed; not a favourite, but not considered terrible.
Current Recommendation: ★★★☆☆ — Suitable for Some Families
Ingredients: Xylitol, Calcium Hydrogen Phosphate, Water, Sorbitol, Glycerine, Hydrated Silica, Lauryl Glucoside, Natural Flavour, Hydrogenated Castor Oil, Vegetable Gum, Citric Acid, Potassium Sorbate, Peppermint Oil and Natural Colour.
Fluoride: No.
Best For: Families specifically looking for a fluoride-free fruit-flavoured toothpaste and comfortable with the formula.
What We Like: Xylitol-based, SLS-free and uses lauryl glucoside as the surfactant.
What To Consider: The broad terms natural flavour and natural colour give less transparency than we would ideally like, and the formula is fluoride-free.
Hello Charlie Verdict: Suitable for some families, but there are now better-disclosed fluoride-free formulas available.
Current Product Status: Current product family
Formula Verification Status: Current Australian retailer listings remain broadly consistent with the historical formula
Formula Checked: 11 July 2026
Original PDF Position: Not recommended.
Current Recommendation: ★★★☆☆ — Suitable for Some Families
Historical Formula Reviewed: Aqua, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Cellulose Gum, Aroma, Sodium Saccharin, Carbomer, Trisodium Phosphate, Sodium Fluoride, Limonene and CI 42090.
Fluoride: Yes.
Best For: Families prioritising accessible fluoride cavity protection in a conventional children's toothpaste.
What We Like: Contains fluoride and is widely accessible.
What To Consider: Contains SLS, saccharin, flavour and a synthetic blue colourant. Families with SLS-sensitive mouths or those preferring fewer cosmetic additives have better options.
Hello Charlie Verdict: We no longer believe SLS or saccharin alone justifies describing a toothpaste as unacceptable. However, this formula still aligns less closely with Hello Charlie's preferred formulation approach.
A long-running Cheat Sheet should preserve its history. Removing older products would make it impossible to see how formulas and the market have changed over time.
For the products below, we could not confidently verify the exact original product and a reliable current Australian formula during this update. Rather than inventing a current rating, we have retained the original information and clearly marked the status.
| Original Product | Original Position | 2026 Status | Hello Charlie Update |
|---|---|---|---|
| Baby Organics Orange Toothpaste | Recommended | Historical / current exact product not verified | The original formula used aloe, herbs, sodium bicarbonate, calcium carbonate, stevia and orange essential oil. We found no sufficiently reliable current product page to assign a 2026 rating. |
| Coral Kids Fluoride Free Toothpaste – Berry Bubblegum | Mixed | Historical / current Australian status unverified | The original formula included calcium carbonate, xylitol, herbal extracts, flavour, hydrogen peroxide and sodium cocoyl glutamate. No current rating assigned. |
| Dr. Brite Kid's Natural Mineral Toothpaste with Activated Charcoal – Strawberry | Recommended | Original charcoal product appears to have been superseded by newer Dr. Brite ranges | We have not transferred the old recommendation to newer products because they use different formulas and ingredients. The exact historical charcoal product receives no current rating. |
| Healthy Care Natural Kids Toothpaste – Organic Blackcurrant | Recommended | Limited retailer traces; current manufacturer formula not independently verified | The original short formula was based on xylitol, glycerin, water, hydrated silica, xanthan gum, blackcurrant flavour, potassium sorbate and citric acid. |
| Jason Kids Only Toothpaste – Orange | Mixed | Historical exact variant not verified | The original criticism focused mainly on broadly disclosed flavour. We would now use more measured language and would not treat flavour alone as proof that a toothpaste is unsafe. |
| Little Innoscents Milky Whites Organic Toothpaste | Recommended and original Top Five | Historical / sold-out traces found; current ongoing availability not verified | The original ACO-certified formula included aloe, glycerine, calcium carbonate, sodium bicarbonate, organic strawberry flavour and spearmint oil. |
| Phyto Shield Kids Toothpaste – Wildberry | Recommended | Current exact product not verified | Original ingredients included calcium carbonate, glycerol, sorbitol, xylitol, lauryl glucoside, natural flavours, peppermint, eucalyptus and totarol. |
| Riddells Creek Children's Toothpaste – Strawberry | Recommended | Historical children's variant not verified | Riddells Creek toothpaste products still appear under Organic Formulations, but we could not verify the exact original children's Strawberry product. |
| Spry Kids Tooth Gel – Original | Originally skipped due uncertainty around grapefruit seed extract | Exact current Australian product status not verified | The historical formula contained purified water, xylitol, calcium glycerophosphate, cellulose gum and grapefruit seed extract. We have not assigned a current rating without a verified current Australian formula. |
| Product | Original Formula / Position | Current Update |
|---|---|---|
| Aloe Dent Children's Strawberry | Previously rejected because sodium hydroxymethylglycinate was listed, along with CI 14700. | Neither appears in the current Australian ingredient list we verified. This is a significant improvement. |
| Colgate Kids | Old Sparkling Mint Gel contained SLS, PEG-12, saccharin and synthetic blue and yellow colourants. | The newer 0% Artificial 4–6 Years formula removes artificial colours, preservatives and sweeteners and clearly discloses 600 ppm fluoride, although it still contains SLS and PEG-12. |
| Red Seal Kids | Original product was a fluoride-free herbal mint formula. | Current Berry Bubblicious version contains fluoride, is NATRUE certified and is free from SLS, parabens, synthetic colours and artificial flavours. |
| Jack N' Jill Flavour Free | Original ingredient list did not include flavour. | Current Hello Charlie online ingredient list includes “Organic Natural Flavor” despite the Flavour Free product name. We recommend checking the current tube where this matters. |
| Weleda Children's Tooth Gel | Originally recommended. | Formula remains remarkably consistent, although our updated verdict now includes a clearer fluoride-free caveat. |
One of the reasons we update our Cheat Sheets is that good editorial content should evolve.
Our original children's toothpaste guide reflected the information and ingredient framework we used at the time. Some of its language was too absolute. For example:
We still believe ingredient transparency matters enormously. We still prefer simpler formulas where they can do the job well. We still question unnecessary colours and additives in children's products.
But being ingredient-conscious should not mean ignoring oral-health evidence.
That is why this updated Cheat Sheet gives fluoride, age, cavity protection, sensitivity, formula simplicity and transparency all a place in the final verdict.
Australian guidance varies slightly in wording between organisations, and individual dental advice may differ according to cavity risk. As a general Australian guide:
Always follow the current product label and your child's individual dental advice, particularly where a child has early decay, enamel problems or elevated cavity risk.
No.
A natural toothpaste can have a beautifully simple formula, but it can still be fluoride-free when fluoride may be recommended for that child's age and cavity risk. It can contain strong essential oils that a sensitive child dislikes. It can use vague terms such as natural flavour. And a toothpaste that tastes unpleasant will not help if a child refuses to brush with it.
Equally, a mainstream toothpaste may contain fluoride and provide effective cavity protection while also using SLS, synthetic colourants or a more complex formulation than some families prefer.
The better question is:
Does this toothpaste provide the right balance of age-appropriate oral care, ingredient transparency, tolerability and real-world usability for my child?
There is no perfect children's toothpaste for every family.
For families wanting fluoride together with a more naturally positioned and highly transparent formula, Red Seal Kids Fluoride Berry Bubblicious is our standout current recommendation.
For children aged six and over, Curaprox Kids Watermelon 1450 ppm offers clearly disclosed full-strength fluoride without SLS.
For families looking for a widely available mainstream product, the newer Colgate 0% Artificial 4–6 Years formula is a meaningful improvement over the old Colgate toothpaste in our original Cheat Sheet.
For families deliberately choosing fluoride-free toothpaste, Jack N' Jill, Grants and Weleda remain among the better-established choices in this comparison, provided parents understand the fluoride consideration and make the decision that suits their child's oral-health needs.
And perhaps our biggest conclusion after revisiting this Cheat Sheet is this:
Don't choose a children's toothpaste because one ingredient sounds natural, one ingredient sounds chemical, or the packaging says “no nasties”. Look at the whole formula, your child's age, fluoride concentration, transparency, sensitivities, cavity risk and whether your child will actually brush with it twice a day.
Explore our current range of children's toothpaste, toothbrushes and baby oral-care essentials.
For this update, we referred to current Australian oral-health guidance alongside official manufacturer ingredient information.
This Cheat Sheet is general information only and is not individual dental or medical advice. Product formulas, packaging, availability and manufacturer recommendations may change without notice. Always check the current product label before use.
Children's oral-health needs vary according to age, cavity risk, enamel health, diet, water supply and other individual factors. Speak with a dentist or qualified oral-health professional for personalised advice, particularly if your child has tooth decay, enamel problems, dental pain or other oral-health concerns.
Our recommendation ratings are based on Hello Charlie's editorial assessment of the complete formula, ingredient transparency, formulation choices, age suitability and other relevant considerations. A lower rating does not automatically mean a product is unsafe.
Formula and availability checks completed 11 July 2026.