Ethique is a New Zealand beauty brand founded by biologist Brianne West in 2012. Ethique is a zero waste company that makes and sells shampoos and conditioners to facial moisturisers and deodorants for adults, kids, and babies. They also sell shower containers made from 100% compostable, plant based materials.
Ethique’s products come in easy to use solid forms that are vegan, plant based, cruelty free, palm oil free, and plastic free. They are sustainable in almost every way and are one of the world's most sustainable cosmetics companies. So far, Ethique has prevented over 8 million plastic bottles from being used and thrown away!