Skip to content


Ecostore is a New Zealand brand founded by Malcolm and Melanie Rands that was started in an eco village in 1993. It was born from a simple goal: to provide people with access to healthy, safe, and environmentally friendly products. For Ecostore, this meant using sustainable ingredients and using recyclable materials. It also meant developing products that were safe and non toxic for both people and the planet.

Since then, it has grown to be one of Australia’s most popular range of natural cleaning products. They continue to make it easier for people to choose highly effective products while being mindful of the environment.

Multi Awarded: Ecostore Cleaning Products

The Sustainable Business Network awarded the New Zealand brand the Most Sustainable Business award for two years (2009-2010). In 2014, their sugar plastic bottles won the NZ Sustainable Business Network Award. Sugar plastics are made from renewable sugarcane, which makes them more environmentally friendly. They're also 100% recyclable.

Ecostore's home care range was also awarded 'Best Vegan Home Care' by Nourish Magazine in 2020.

What Makes Ecostore Products Sustainable and Eco Friendly?

Ecostore: A Highly Certified Eco Friendly Brand

Ecostore has been manufacturing and packing products at their Auckland based Toitū net carbonzero certified factory. This allows them to do their part in fighting climate change. They're the only manufacturer in Australasia with ISO 9001 Quality Management, ISO 14001:2015 Environmental Management, Toitū enviromark diamond, and Toitū net carbonzero certifications.

Ecostore is also BCorp certified, which means they're good for the environment and society.

PETA endorses the New Zealand brand as cruelty free. This means they don't test their products on animals and don't use animal derived ingredients in their products.

Ecostore is verified with an Environmental Choice tick for their laundry and dish products. They've chosen to use ingredients and packaging for their eco friendly cleaning products that are better for the planet.

Sustainable Ecostore Ingredients and Materials

Ecostore is a company that prides itself on using gentle plant and mineral based ingredients. Their non toxic cleaning products are greywater and septic tank safe, so they're eco friendly.

Sustainable Palm Oil

One of the ingredients in Ecostore's products is sustainable palm oil, which they source from New Britain Palm Oil Limited (NBPOL) in Papua New Guinea. In Australasia, NBPOL is among the largest certified sustainable palm oil producers.

NBPOL maintains a sustainable palm oil production process that meets the environmental and social criteria set by the Roundtable on Sustainable Palm Oil (RSPO). Not for profit organisations like RSPO help ensure that companies follow specific measures that will help limit the negative impact of palm oil farming to the environment and in palm growing areas.

Renewable, Recyclable & Refillable

Ecostore's packaging is designed to be reused or recycled, which helps reduce our impact on the environment.

To help remove unnecessary waste, Ecostore has partnered with Forward Plastics NZ to create renewable, recyclable, and refillable packaging for their products. Forward Plastics NZ is well established in New Zealand's sustainable packaging industry. They help ensure that as little waste as possible goes into the landfill.

Sugar Plastic: 100% Recyclable

Across its product range, Ecostore's bottles contain a blend of sugarcane derived 'sugar plastic' (sustainably sourced in Brazil) and recycled plastic in place of petrochemicals.

Using non renewable petrochemicals to make plastics releases carbon into the atmosphere. But with the use of sugarcane, it removes CO2 in the air as it grows, resulting in less pollution.

Sugar plastic materials also help reduce the need to create new plastics.

The Best Cruelty Free Ecostore Products Online

Hello Charlie staff love Ecostore! We use many Ecostore cleaning products in our homes, including the Ecostore laundry powder and laundry liquid, the eucalyptus scented toilet cleaner, the multi purpose cleaner, and the fragrance free Ecostore dishwasher tablets. We highly recommend this whole range.

Ecostore Toilet Cleaner

For a safe and effective way to clean your toilets, give Ecostore's natural toilet cleaner a try. It kills common household germs like Salmonella, E.coli, Staphylococcus, and Enterococcus.

Its unique formula contains no corrosive chemicals that may etch into your toilet's surface, so it's safe to use on all porcelain and ceramic toilets. This natural toilet bowl cleaner has a nozzle that easily gets under the rim, allowing you to clean every nook and cranny. Plus, it has a refreshing eucalyptus scent that will leave your bathroom smelling clean and fresh.

Ecostore Laundry Liquid

Many conventional laundry detergents contain harsh chemicals that can cause skin irritation and other problems. But not Ecostore’s natural laundry liquid. It’s made with plant and mineral based ingredients that are gentle on sensitive skin. You can be sure your clothes will be clean and fresh without experiencing irritation or allergy problems. It's also concentrated, so you get 28 washes per 1kg pack. Now, that's an economical choice.

Ecostore’s laundry liquid comes in four options: fragrance free for ultra sensitive skin and naturally fragranced with essential oils from geranium & orange, peony & rose, and eucalyptus.

Ecostore Laundry Powder

You can try any laundry detergent to wash your clothes. But it's important to use one that's right for you. If you have sensitive skin, choose Ecostore’s natural laundry powder.

Ecostore's laundry powder contains plant and mineral based ingredients, so it's gentle on your skin and clothes but tough on stains and dirt. This laundry powder is economical, as a 1kg pack of this powerful cleaning solution will last up to 32 washes.

Ecostore’s natural laundry detergent comes in three options: fragrance free for ultra sensitive skin and naturally fragranced with essential oils from geranium & orange, and lemon.

Ecostore Dishwash Liquid

Ecostore has created a natural dishwashing liquid made with sustainably sourced ingredients. It's pH balanced, so it's ideal for sensitive skin. It's tough on grease but gentle on hands. It also comes in an economical 1 litre bottle that will last for 120 washes! Now that’s cost effective.

Ecostore’s laundry liquid comes in three options: fragrance free for ultra sensitive skin and naturally fragranced with essential oils from jasmine & harakeke, and lemon.

Ecostore Dishwasher Tablets

Dishwasher tablets are a convenient way to clean dishes. But they can often contain toxic chemicals that can harm your skin. But Ecostore has come up with a solution. They've packed their natural dishwasher tablets in dissolvable wrappers, so you don't have to touch them. They're tough on grease and grime and are also scent free. Plus, they come with a built in rinse aid, so your dishes will come out sparkling clean every time.

Ecostore Dishwasher Rinse Aid Lemon

Dishwashers can sometimes leave behind streaks and water spots, especially on greasy dishes. To eliminate this problem, use the Ecostore Dishwasher Rinse Aid. This natural rinse aid helps dry your dishes and leaves them with a squeaky clean finish.

The Ecostore rinse aid is made with natural ingredients, so it's gentle on your dishes and won't leave any harmful residue behind. It's also safe for septic tanks, so you can feel good about using it, knowing it won't harm the environment. Plus, it comes in a refreshing lemon scent that will leave your kitchen smelling fresh and clean.

Ecostore Multi Purpose Cleaner

Cleaning your home doesn't have to mean exposing yourself and your family to toxic chemicals. With Ecostore's natural multipurpose cleaner, you can safely clean around the house without worry. And because it's antibacterial, it helps kill common household germs like E. coli, Salmonella, and Staphylococcus. Plus, it leaves surfaces streak free. Just spray on and wipe off!

Ecostore’s multi purpose cleaner comes in two options: naturally fragranced with citrus and fragrance free for ultra sensitive skin. The scent free formula is safe to use around kids, pregnant women, and those with allergies or asthma.

Buy Ecostore Online at Hello Charlie

The Hello Charlie online store is one of the official Ecostore stockists, with Australia wide delivery and same day despatch when you order before 10 am.

Read More

Tax included

Shipping calculated at checkout

Choose a size

6 in stock

Tax included

Shipping calculated at checkout

Choose a Size

5 in stock

Tax included

Shipping calculated at checkout

Choose a Size

6 in stock

Tax included

Shipping calculated at checkout


5 in stock

Shopping Cart