For the past few years I have leaned heavily towards a non-fluoride toothpaste, but with the onset of Type II Diabetes, I began to notice that my teeth and gums were taking a hammering from the medication. I spotted this natural fluoride toothpaste and decided it was worth giving it a go. Three months in and I am happy to report my total satisfaction with The Humble Co. Natural Toothpaste with fluoride. I have noticed a marked improvement in the general condition of both my teeth and gums, and feel that I may just have dodged a bullet with my change! I am extremely happy with this product, and love the taste of it. It's far more subtle than other brands. My husband recently started on his first tube, and so far is very impressed with the results. I can't see us moving away from this product.