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Björn Jakobson and his sister-in-law, Elsa Jakobson, co founded the Swedish brand, BabyBjorn. BabyBjorn puts families first and makes safety their top priority - a brand promise they've stood by since 1961.

It has always been the company's goal to help parents enjoy priceless moments with their children. So they worked closely with various medical experts and parents to ensure the safety of their products and learn more about child development.

BabyBjörn is a Swedish brand, and Sweden is known for creating one of the highest quality and safety standards in products, including baby merchandise. So you're guaranteed that every product is safe to use.

The brand's designs remain rooted in Scandinavian minimalism. The designs are clean and simple yet functional and safe while incorporating beautiful colour palettes found in nature.

Everything fits in not only in the house but also with the modern parents' design aesthetics. Their products are practical, fun, and of such good quality that you’ll hand them down from child to child.

From baby bibs to potty chairs

The company makes baby and toddler products with the utmost dedication to safety and ease of use. Their product line features baby carriers to toilet training (e.g. toddler potty, booster seats, kids step stool) and baby feeding (e.g. baby bibs, baby cutlery) items.

The innovative products they developed were originally inspired by the Jakobson children. And as the family's number increased, so did the number of baby products.

An award winning brand

This iconic Swedish brand makes award winning feeding gear and toilet training products. BabyBjorn has achieved many "best-in-test" types of awards throughout the years. Aside from their baby carriers, their BabyBjörn Potty Chair won in the Best Potty Training Product category, and scored silver in the My Child Excellence Awards in 2016.

What Makes Baby Bjorn Products Sustainable?

Delivering high quality products with good working conditions, quality relationships among business associates, and a sustainable future are essential factors that BabyBjorn focuses on.

They're also conscious of the need to work thoughtfully for future generations. They play an active role in limiting their impact on the planet by delivering quality products while minimising their carbon footprint (from design to shipping).

Safe and tested baby products

BabyBjorn's potty training and baby and toddler feeding products are regularly verified against the requirements in product standards such as EN (Europa) and ASTM (USA).

Child Friendly Materials

BabyBjorn's products use materials free from BPA, PVC, phthalates, cadmium, lead, or bromine, so your child won't be exposed to any harmful elements while using them.

The soft bibs, spoons and forks, and booster seat are made of polypropylene (PP) and thermoplastic elastomer (TPE). These baby feeding products use food grade plastic, which is good, as they meet plastic safety requirements in Europe (EEC) and the USA (FDA). 

BabyBjorn's toilet training products are made of safe plastic materials, too. The potty chair, smart potty, and booster seat are made of PP and TPEs, while the toilet trainer and step stool are only made of PP.

Popular Baby Products

Baby feeding gear

From soft bibs to spoon and forks, BabyBjorn's got all your baby feeding needs ready at your disposal. The bib has a deep pocket that catches spills and is easy to wipe, so there's less cleaning for you to do after meals. And the spoon and fork set is a great gift for babies learning to eat independently.

Soft Bib

Eating is fun, but it sure can be messy. Good thing BabyBjorn bibs were created!

The Baby Bjorn bib has a deep pocket that catches your baby's food when dropped, and is sturdy enough to keep it from spilling out of the pocket.

It's comfortable to wear, too, as its soft material is gentle on baby's skin. The neckband is fully adjustable, so it fits your baby as they grow.

Spoon & Fork

Make feeding easy for your baby with Baby Bjorn's baby spoon and fork set. Tiny hands will love the spoon and forks ergonomic design, as each handle has a ring that helps keep small hands from sliding down into the plate and into their food.

The soft, lightweight design makes it easy for baby to hold, and the shape of the spoon and fork make it easy to scoop up right amounts of food. Plus, both pieces are dishwasher safe, making cleanup a breeze.

Booster Seat

With the BabyBjorn booster seat, your toddler can sit comfortably by the table without sitting on your lap or using cushions. They can eat dinner with the family, be independent, and feel like a big kid.

Its nonslip textured surface prevents them from slipping from the chair, so it's safe to sit on it even when they move. It also has a rubber base that gives a good grip against the seat to keep it in place.

Baby toilet training products

BabyBjorn's got all your toilet training needs covered. You can choose between the Baby Bjorn potty chair or the smart potty to get them oriented. And as they get a little more confident, they can move up to the toilet trainer, which sits on the toilet. Then they can use the step stool to help them reach up to either get on the toilet or wash their hands on the sink.

Smart Potty

Potty training can be a good experience for you and your baby when you have the BabyBjorn smart potty. 

The removable inner bowl is good because you can readily pull it out, flush it down the toilet, and rinse it easily. It’s not messy, so you’re not going to get wee everywhere. It's easy to clean, too. Just shove it in the laundry sink and scrub it down when you need.

This compact and small potty is best for those with limited bathroom space, too.

BabyBjorn Potty Chair

The Baby Bjorn potty chair has a high backrest where kids can lean on while you encourage them to go to the toilet. They can even read a book while sitting on it, so you can teach them to be comfortable and not be scared of going to the loo. Its ergonomic shape and smooth rounded edges make it the comfiest seat for your baby.

It's built with a rubber base that keeps it firmly in place and won't slip on bathroom tiles, so kids won't feel nervous when using it. It also has a removable inner bowl for easy cleaning and a splash guard that prevents spills.

Baby Bjorn Toilet Seat

The lightweight design of the BabyBjorn toilet trainer makes it convenient for toddlers to handle independently. Its stable and secure seat also helps older children learn to get on and off it without having to be helped. This assures you that they're sitting comfortably and right on the spot. It has a splashguard, too, so you won't have to worry about spills and messes.

The rubber edging on the bottom protects it from slipping on bathroom tiles, so kids won't feel nervous to sit on it when they're ready to potty.

Toddler Step Stool

If you're potty training a toddler, one of the most important things you can do is make sure they feel comfortable and safe when using the toilet. One way to do this is to use a toilet step stool with a non slip surface, even when wet feet are involved.

The BabyBjorn step stool is a versatile tool to have around the house. Your child can step on it when they need to potty on the toilet or use it to reach the sink to wash their hands.

It's small and light, making it easy for kids to manoeuvre, and the rubber edging around the base keeps it from slipping, making it safe and secure for toddlers to use. Its compact size also makes it easy to store when not in use.

Shop BabyBjorn baby products at Hello Charlie

The Hello Charlie online shop is one of the official BabyBjorn stockists, with Australia wide delivery and same day despatch when you order before 10 am.

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